9 Website Redesign & Refresh TipsYou have probably heard of Marie Kondo by now:
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she sparked a whole movement of decluttering, also contains a Netflix show known as”Tidying Up With Marie Kondo.”Also known as the KonMari method, her attention is on organizing your home by eliminating items that do not”spark happiness.”While her method applies more to dresser drawers and workspaces, there is no reason why you can not Marie Kondo your site! The same as your home and office, your site has to be cleaned from time to time.Do a content auditYou can’t see where you’re going in the event that you don’t know where you’ve been, right? A content audit is about taking inventory of all of the content on your website so that you can see what’s relevant and what’s not.If you’ve got blog posts which are years old, then it’s time to decide if there is value in repurposing them together with up-to-date content, or taking them down. We’re doing so right now as we prepare to revamp our site. Many of our very old posts are being trashed or repurposed for future, more up-to-date articles.Take care not to kill a blog post that is driving a huge chunk of your visitors, but do not hold on to each post if the information is no more relevant or your target audience has changed.Furthermore, if you have products or services accessible online, guarantee that the description and pricing for each is current.Revisit your content strategyAs you’re doing your content audit, then explore your analytics to find out what content people are spending time on and what content is performing poorly.Once you’ve got a clear picture of your best-performing posts, videos and blogs, you can focus on producing engaging and fresh content and/or repurpose the right stuff.It can be helpful to make a material calendar which breaks down weeks or months by motif.Let us use marketing for wellness coaches as a good example. In June, you can focus on water-based work outs, refreshing summer meals and also the importance of sunscreen. Brainstorm a list of ideas and go from there!Make Certain that your pages look great on mobileYou should be keeping mobile in your mind every time you produce a new piece of content, and now’s the opportunity to take a much closer look.Too many business owners put all their energy into site redesign, neglecting this crucial part of the user experience. Or, some business owners feel their audience doesn’t use mobile to access their website.This is a poor assumption that can have huge ramifications. Many people are browsing your site, studying your eNewsletter and checking out your blog on their smartphones. If unsure, check your Google Analytics which will explain to you how much website traffic comes from mobile phones.Make sure web pages are easy to follow, buttons are big enough to click on and no content is lost when you’re looking at it on a smartphone.Check for broken connections This is just another fantastic way to dust off your site. Broken links not only annoy and potentially drive away traffic (often sending them directly to your competition), but they are also bad for the search engine rankings.There are various tools that let you scour your website for broken links, so use them.Do you’ve got bios from employees who left six months ago? If a potential client lands on your website and sees obsolete info, they’re going to think twice about purchasing from you, so keep your About Us page refreshing and polished.Ensure your applications and plug-ins are up to dateThis is essential not only to tidiness, but also to site security.You may be tempted to ignore those messages telling you to update to the most recent version, but they’re essential to prevent security vulnerabilities and keep your website in optimal speed and functionality.This is especially crucial if you’ve got accessibility to visitors’ information such as credit card numbers and email addresses.Consider a site refreshMaybe your company has evolved and you want to rebrand your logo. Or, perhaps you’re seeing photos from a couple of years back in your”What’s New” page!Let’s use the example of a health and wellness site layout. If a wellness coach initially worked with millennials with limited budgets but now aims pregnant and breastfeeding women for supper and workout planning, he or she’d have to add new messaging, photos and content which appear into the new target audience.Small adjustments can make a big difference, but be certain that you’re rebranding for the ideal reasons if you are considering updating a important part of your new identity. Here’s one of my blog articles that might help: The ideal Reasons For Rebranding Your Business Logo.Assess for clear calls to actionYou have to show people what to do, or else what they’ll probably do is leave. Now’s the time to mend clunky CTAs that are not working (look at your stats for insight) or find pages where they are missing.Use actionable text which draws in your visitor (believe”Download the eBook” maybe not”Click here”).Create CTA a main focus. If you have lots of links, images and copy competing for attention, your call to action could get lost.Create urgency with words such as”now” and”now.”Experiment with the first person. Strong CTA for coaching Site Speed up your website Do some pages on your site take a while to load?In accordance with MatchMetrics, 14% of your viewers will start shopping at another website if your page loads will be slow, and 23 percent will simply stop the shopping experience or walk away from your computer.Take a long look in the hosting provider, image sizes and videos and installed plugins to begin to get to the root of what’s causing your lagging responsiveness.Whether you are just freshening up your online presence or wish to do a complete site redesign, then get professional help if necessary.Imagine having time and energy to be creative, community, build strong business relationships and do what you like to do while an experienced, skilled and passionate”all-in-one” boutique firm relieves you of the burden of needing to understand how to do it yourself.Susan Friesen offering 10 Crucial Questions You Need to Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and electronic marketing firm eVision Media, is a Internet Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs that struggle with the lack of knowledge, skill and support needed to make their online business presence.As a result of working with Susan and her staff, customers feel confident and relieved knowing their online marketing is in reliable and caring hands so that they can focus on building their business with peace of mind at using a perfect support system in place to guide them every step of the way.