The purpose of automobile advertising agencies is shifting in tandem with the industry that they serve. It is important for automobile advertising companies to educate themselves and their auto dealer clients on their new roles within a consolidated auto industry that is shifting towards the Internet Super Highway vs. local car rows.

Solutions and issues shared at real world venues within the auto industry are having an impact , and the slow transition to the new pull/push environment of the consumer-driven Internet is becoming more evident. In addition, an increasing number of social media communities are also all helping to promote the message and their timing could not be better.

One thing that is constant within the auto industry is the constant of change. Human nature, of course, is also a regularity, but since it is the primary fuel for the most changes in the auto business, it is important to factor it into the equation and considered by auto advertising agencies , who are now able to turn to the consumers for solutions. Visit:-

Radio, T.V. along with newspapers, aren’t the mediums of choice for today’s Internet well-informed users. B2C messages that are online are removed in favor of C2C discussions in social network communities which are currently scattered throughout the web on the World Wide Web. Automotive advertising agencies have to reinvent themselves as the resources which auto dealers rely upon to guide them on the Internet Super Highway because that is the main place their customers go to.

Keeping ahead of new technologies and apps that combine selling processes between the physical and the virtual world showrooms and integrating auto dealers into the conversations that constitute the online market must be job one for automotive advertising agencies that wish to serve their auto dealer customers in the current competitive auto market. Radio, T.V. as well as print production plays diminished importance in the automotive advertising agency’s tool box and leveraged online production resources could eliminate them altogether in the very near future. Additionally, agency commissions from conventional media analysis and placement are now being absorbed into the media providers as value-added service for their auto dealer advertisers. Additionally auto advertising budgets are being shifted to online digital marketing platforms, which have more reliable sourced R.O.I. that is far more effective than conventional media. The digital writing is on the wall, and automotive advertising agencies are required to read it, write it or accept their declining value in tomorrow’s auto industry.”

The Internet allows consumers to avoid dealerships as well as their strategic advertising message, in favour of information sources on the internet that are not dependent on auto advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers looking to avoid the actual and virtual dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory to today’s buyers for new and pre-owned vehicles. The consumers quickly saw the limitations of looking at vehicles in this kind of dealer-centric platform and the technology led evolution of online marketing platforms soon brought more consumer-centric solutions.

Auto dealers now have the opportunity to earn money from social media through features that encourage car buyers to share their vehicle selections with their online friends and family to help them with their car shopping experience. These C2C conversations that are posted towards Face Book and other social networks replace earlier unsuccessful attempts by advertising agencies for automotive companies to publish B2C posts on these social networks. Automotive advertising agencies should be aware of websites offering a variety of free services as well as a way to get a seat on the social media table. Furthermore, they must to tell their auto dealership clients about them to justify their agency fees!

Other applications that are driven by technology advertising agencies should inform their clients who are auto dealers about that will let them sell more vehicles and service at a lower cost and with the smallest staff. This includes personal web pages hosted by dealers for staff members dashboards that include text and phone messages for more complete and efficient follow up, automatic video creation platforms which convert the photos on an auto dealer’s site that are pushed to websites using Facebook apps that permit auto dealers to show their entire inventory in a non-offensive tab within the Face Book page, and also customer interaction platforms that allow online shoppers to initiate a two way video conversation through the auto dealer’s site that can be used to facilitate a turnkey online transaction without the need to break the glass barrier that allows online shoppers to advance in the negotiation process and appraisal tools that provide site visitors with NADA estimated values for their trade-in while selecting suitable vehicles from the auto dealer’s online inventory to find a car to replace the one they are selling.

Each of these online conversion and marketing tools can create a better R.O.I. to even the best written and presented traditional automotive advertising messages or online digital marketing campaigns. These technologically driven solutions and their significance to automotive advertising agencies are essential to justify their agency fees to their customers who are auto dealers in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they get sufficient bodies through the front door , they’ve made a profit. In the current era of consolidation in the auto industry; not so much!

The reduction in sales volume and the loss of profits margins that are lower, coupled with higher expenses demand that automotive advertising agencies must increase their responsibility areas to incorporate internal selling processes , using techniques to boost efficiency across all departments within an auto dealership in both brick and mortar facilities and their newly developed virtual showrooms. You have to be playing to win and in the near future, the game will be played out on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share data between automotive advertising agencies and car dealerships as much as they do for their customers.


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