Before we talk about how to include your business story in Google News, let’s talk about why. Obviously, you want your business story to be news.
But why especially Google News?
First of all, if your business tries to increase your exposure to organic Google search or Google purchases, some easier steps are in areas where your competitors can’t easily follow you. You can increase the amount of ads you receive.
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Google News is a reliable and repeatable source of visitors, and visitors usually arrive earlier while waiting for things like Google’s organic search results to appear.
Second, reading the news is one of the main reasons people go online every day. According to Pew Internet Research, 85% of Americans over the age of 18 use the Internet. 78% of web users came here to read the news. We read the newspaper. We are currently scanning news from news sites, Twitter or Facebook and subscribing to industry news via email.
The main reason most people go online is to use a search engine like Google, so you may just want to point to an organic search and end up with it.
However, keep this in mind. Is the additional sales and clues worth it if you can usually find a place to attract more customers to your post, much faster than the keyword’s desired ranking?
How will your business story be reflected in Google News results? There are three great ways to do it. The first way is to accept the press release into one of the 50,000 publishers that share the 6 billion clicks exclusively booked by Google News. (This does not include additional organic search traffic.)
There are many press release services that can do this for a small fee, from $ 25 to $ 200 each time. You can also find small publications that accept free or cheap press releases.
If you want to do it every day, it can cost a lot of money. However, testing the market and repeating it once a week, for example, is not a bad technique.
There is an easier and faster way.
My favorite way to publish on Google News is to get publications already published on Google News to accept my article. They are commonly known as Google News Editors.
You need to be a marketing genius to understand the benefits of appearing in popular articles with signatures pointing to your website, as opposed to the amount of money you need to spend on advertising to get the same exposure is not. Accessing Google News this way is a bit tricky, as publishing may require editorial approval. These publications may claim exclusive initial rights to your article or original content. If you’re not a writer, or if you don’t hire someone full-time to write the original content, it can be an obstacle.
Acceptance is not guaranteed either. You may find it a disadvantage, and you may find it difficult for your competitors to imitate your marketing and steal lightning. You might be wondering, “But who wants to read the story of my timeshare company and pet furniture maker?”
And you would be right, they are not. The basis of this method is to find what people you want to land on your website want to read and write to them in the area related to your product or service.
The Google News publisher site covers everything from business trips to pet health. And if your niche is too small for you to limit it, many posts about your area will be published. To overcome this, you simply have to find your own story. Keep in mind that these articles may continue to appear in news and keyword searches.