In the past, it used to be extremely difficult to establish an online presence, and even a website or blog. It took a lot of HTML expertise to create even a minimal blog or website.

Today, thanks to the latest blog software, it’s simple for anyone to set up and keep a blog about any topic.

Here are some good reasons for making a blog so easy to do and why you should have blogs to establish the online reputation you want to have.

No HTML Expertise Needed
You do not need any HTML expertise to set up your blog. The process of installation usually will create everything for you. If you wish to customize your blog however, you don’t have to learn HTML. It is easy to find free templates that modify the look and appearance of your blog in only a couple of mouse clicks.

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Regular Fresh Content
The basic structure of a blog is that each time you post a new post changes the contents of your blog. This means that the search engines will notice the fact that your blog’s content has changed and will regularly spider your blog. This means that your blog will be indexed very quickly, and new content will be displayed in search engines listings in an extremely short amount of time.

Built-in Linking Structure
Each blog comes with an automatic link structure built in. This means that you don’t need to spend time creating navigation links in order for visitors to locate pages on your blog. Additionally, you don’t require an additional sitemap since the web crawlers will utilize the built-in navigation links for blogs to discover all the pages on your blog.

Easy Keyword Optimization
When you blog, it is very easy to add keyword optimization. Keywords can be added to the titles of of your blog posts and each page within your site will be optimized for their title tags. When your keyword is used as the subject of the blog post the keyword will automatically be included in the title on the web page. Additionally, you can utilize keywords to create the categories of your blog, and this will give an additional benefit to optimizing your keywords.

Easy Online Community
The integrated commenting feature of blogs allows interaction between users and helps your readers feel part of a group. This helps keep your readers and have them returning to your blog repeatedly again. In addition, by offering readers the option to subscribe to the RSS feed, you’ll have yet another way of making sure they are engaged with your blog, and also interacting with you.

Low, or No, Cost
An online blog may be set up for free in a number of places online. You do not need to spend a large amount of dollars to get your blog set up. The two major places for blogs for free can be found in WordPress and Blogger. It is easy to make use of either of these two services to create your blog in a short time.

Easy Monetarization
It’s very easy to personalize your blog using an existing template that has facilities for monetarization. If you want to use Google AdSense, you probably will need to download an unpaid template and then insert your Google AdSense ID into one form. After that, your entire blog will be displaying advertisements of Google AdSense. The ads that come from Google AdSense will be customized to reflect the content of your blog.

Simple Promotion
Since every blog has the RSS feed, it’s extremely easy to advertise your blog. Your blog can be set up to notify directories of blogs whenever you make posts, and they will add your blog to their directory. This can help generate backlinks, and will drive traffic to your website.

Regardless of their online experience, anyone can quickly and easily create a blog about any subject. If you follow a few easy steps, you’ll be able to have a successful blog and created your own online business.


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